Facebook Ad Basics: Follow These 7 Steps To Generate More Leads

facebook ads effectively

If you run a business, you probably already understand the value of Facebook as a way of attracting qualified prospects for your products or services. But not everyone has gotten on board the Facebook paid ads train. So, here are seven steps for using Facebook ads effectively to generate leads. 1. Know Your Ideal Customer Just like the internet in general, there are all kinds of businesses vying for attention on Facebook. Unless you can snag someone’s attention immediately, they’ll just scroll past your paid post without even thinking about it. To maximize the effectiveness of Facebook’s targeting options, it’s essential that you know your ideal customer. 2. Create a Lead Magnet A lead magnet is something of value that you offer for free to prospects […]

How To Generate More Leads Using Social Media Using Top Social Channels

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Social media has come a long way from once being just a place to play to a more serious outlet for marketing. It’s one of the best places to generate leads because you can so easily nurture relationships there. Whether it’s Facebook, Twitter, or YouTube, you’re going to find a demographic that fits the type of business you’re promoting. The question is, which social channel is the best when it comes to generating leads? It’s better to focus on just one or two social channels rather than assume you’ll find audiences on all of them. A decade or more ago, using all might have worked to some extent. Now each channel has their own segmented demographics best suited to your business style. Here are some […]

From Stories to Collaborations: 7 Facebook Updates You Need To Know About

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Facebook continues being one of the most powerful social hubs for promoting yourself and businesses with no slowdowns in sight. One of the greatest aspects of Facebook is how they continue bringing updates to improve all their features. Everything from Facebook Stories to how marketers and creators collaborate allow for ever-efficient marketing tools. So what are the latest Facebook updates for this year? You’ll want to know what’s going on so you can use them to your advantage. Whether you use Facebook for a fan page, or to promote your business, these updates shape how people find you and your brand. 1. Some Boosted Posts Are Being Retired If you’ve ever used the boosted post feature on Facebook to help your marketing or creative projects, Facebook is […]

Instagram Stories: Best Practices and Strategies on Sharing Your Brand Story

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It’s barely been a year since Instagram released Instagram Stories, “a [new] feature that lets you share all the moments of your day, not just the ones you want to keep on your profile.” With 800 million active monthly users, Instagram’s introduction of stories was a direct play against Snapchat’s nearly identical feature which allows posters to develop photo-based narratives of their days. Just months after Instagram Stories upended the social media status quo, there was evidence it was cutting into Snapchat’s bottom line, with more individuals using Instagram Stories than Snapchat had active users. The importance of this for marketers can’t be overstated as it demonstrates Instagram’s growth as a channel for continually updated content. But let’s not get ahead of ourselves, first, what […]

Understanding These 3 Stages In Your Customer’s Online Journey Will Lead You To More Sales

In case you haven’t noticed, there’s been a sea of change in the way people buy products and services. With the proliferation of marketing materials on the internet, buyers are no longer dependent on salespeople for information to aid in their buying decisions. Marketing teams and Sales teams who recognize this are transforming their sales strategy to an inbound approach where they tailor each interaction to the individual buyer’s context. An essential element of incorporating inbound principles to your sales process is understanding the buyer’s journey. The buyer’s journey is a three-step process: 1. The Awareness Stage During the Awareness stage, buyers identify a challenge they face or an opportunity they wish to pursue. It’s during this stage that they prioritize their challenge or goal. For […]