Podcast: The Future of Digital Advertising

future, digital advertising, digital marketing, virtual reality, voice seo, chatbots

Introduction (00:00-00:53)   Topic (00:53): The Future of Digital Advertising How should you be thinking about ways that you’re going to need to shift your marketing efforts when it comes to digital advertising, when it comes to your communication and outreach, over the next several years?   Projection 1 (1:15): Digital advertising (and the cost of it) is going to rise over the next few years. You’ll want to put yourself or your company in position where you’ve already grown a decent following, or you already have a handle on what ads are gonna be effective for you. As more companies come in and continue to flood the marketplace, build out Facebook pages and business accounts, et cetera, we can probably expect that the cost […]

Coworking Space: Neat or Not? Part II

coworking, coworking spaces

It’s been a long time since we last discussed coworking spaces, and how they’ve soared since then! As the coworking movement in the U.S. started in 2005, metropolitan cities have seen an exponential rise in designated coworking spaces and businesses, especially in places like Miami, San Francisco, Seattle, and New York. To refresh, these are business communities with a single location that business owners, teams, and freelancers can go to and have the ability to come and go as they please in an office-like setting. They can make friends, shoot the breeze around the water cooler (or beer taps, apparently!), conduct appointments with clients, lead team meetings, and more. We still think coworking is cool, so we checked out a few places around our Atlanta […]

Using Google Analytics To Track Social Media Visits

google analytics

If you’re unsure that people are getting to your website from your social media, you might be asking, “How do I monitor the link between social media flowing into my website and whether or not there’s any return on it?” Well, using Google Analytics can help you measure traffic coming from networks such as Facebook, Instagram, Pinterest, and LinkedIn to see how that plays out on your website! Here’s how to do it:   Transcription: Make sure you set up a Google Analytics account if you don’t have one already (1:17). It’s completely free, and the easier link to do so is marketingplatform.google.com. All you need is a Gmail-based email account, and then from there, you link it to your website so it’s able to […]

The Future of Digital Advertising

future of digital advertising, digital, advertising, artificial intelligence, smart technology, virtual reality

Can you believe that digital advertising barely existed twenty years ago? Now, it’s the largest marketing arena in the industry. We’ve grown from Word Art blurbs on Google-predecessor AskJeeves.com, to highly algorithmic, learning advertising integrated into every part of our lives. So what’s the next step in advertising? Let’s take a peek into the future:   Artificial Intelligence in Digital Advertising We are already experiencing the beginnings of how Artificial Intelligence (AI) can take digital advertising to the next level. Currently, a favorite AI tool for digital marketers is chatbots: bots programmed to answer customer queries and complete background tasks, like CNN’s “choose-your-own-adventure” prompter on Kik or ordering from 1-800-Flowers via Facebook Messenger. Our friends Siri, Alexa, and Cortana are all examples of virtual assistants […]

Millennial vs. Gen Z Marketing

millennial, gen z, marketing

The spending power in our global economy is shifting, and marketers see who’s taking the reins. Their strategy is shifting appropriately too⎯depending on your age, you may now see ads that you just can’t relate to anymore, or suddenly find that you do. Many businesses still consider Gen X (1965-1980, mature professionals) and Baby Boomers (post-World War II children, now in or reaching retirement) to be the consumers in charge. However, Millennials and Gen Z now hold substantial influence. And with significant expectations. Here’s what you need to know about who these kids are, and why their differences matter to your marketing strategy.   Who are Millennials? Millennials, also known as Gen Y, were born between roughly 1981-1996. Their youngest demographics are in their early […]