Why Your Brand Is More Than Just A Colorful Logo And Fancy Words

“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs You’ve probably heard the term branding or brand strategy thrown around a lot if you’ve put any attention toward growing or relaunching your brand. If you’ve heard the term, it’s likely that someone on your marketing team discussed your company logo, your tagline, your color scheme, and how these materials would be used for both digital and print marketing. But here’s something to think about: Your brand is so much more than just a colorful logo and fancy words. If your marketing team failed to mention the other aspects of your company’s branding or rebranding strategy, you’re missing out! Branding isn’t just your logo or your color scheme – it’s also: […]