Hacking Hashtags

hacking hashtags, hashtags, social media, social media marketing, digital marketing

#Hashtags are everywhere you look. They’re deeply embedded in the online culture of Facebook, Twitter, Instagram, and other social medias. You’re either nailing the hashtag game or you’re making a complete mess of your digital marketing campaign. These are a few strategies and best practices to help you hack your hashtags.   Hashtag Usage Varies This may come as a surprise to you, but hashtags don’t provide the same purpose across all social media platforms. Here’s a quick breakdown to help you: Twitter: One or two hashtags can help you with engagement. One hashtag should be a business or branded hashtag. The second should be one that supports the content of that particular post. Instagram: You’re allowed up to 30 hashtags, though a minimum of […]

The Future of Digital Advertising

future of digital advertising, digital, advertising, artificial intelligence, smart technology, virtual reality

Can you believe that digital advertising barely existed twenty years ago? Now, it’s the largest marketing arena in the industry. We’ve grown from Word Art blurbs on Google-predecessor AskJeeves.com, to highly algorithmic, learning advertising integrated into every part of our lives. So what’s the next step in advertising? Let’s take a peek into the future:   Artificial Intelligence in Digital Advertising We are already experiencing the beginnings of how Artificial Intelligence (AI) can take digital advertising to the next level. Currently, a favorite AI tool for digital marketers is chatbots: bots programmed to answer customer queries and complete background tasks, like CNN’s “choose-your-own-adventure” prompter on Kik or ordering from 1-800-Flowers via Facebook Messenger. Our friends Siri, Alexa, and Cortana are all examples of virtual assistants […]

Why Graphic Design is Critical for any Entrepreneur

graphic design, entrepreneurs, design

If you’re a small business owner or other type of entrepreneur, you’ve undoubtedly experienced the frustration of trying to convey an idea to someone who isn’t getting it. Whether it’s a technical explanation or an issue with finances, it can be difficult to make your point even when you’re an expert and can confidently explain it. Humans are visual learners, and tend to understand best when information is available in a visual form. It’s critical for any entrepreneur to have some basic skills in graphic design. Luckily, there’s plenty of free and inexpensive graphic design programs that don’t require much time to learn and can help you convey anything required for your business. We’ve listed some of them in the next section.   Graphic Design […]

Millennial vs. Gen Z Marketing

millennial, gen z, marketing

The spending power in our global economy is shifting, and marketers see who’s taking the reins. Their strategy is shifting appropriately too⎯depending on your age, you may now see ads that you just can’t relate to anymore, or suddenly find that you do. Many businesses still consider Gen X (1965-1980, mature professionals) and Baby Boomers (post-World War II children, now in or reaching retirement) to be the consumers in charge. However, Millennials and Gen Z now hold substantial influence. And with significant expectations. Here’s what you need to know about who these kids are, and why their differences matter to your marketing strategy.   Who are Millennials? Millennials, also known as Gen Y, were born between roughly 1981-1996. Their youngest demographics are in their early […]

Voice Search Optimization: The Next SEO

voice search optimization, seo, voice search, digital marketing, e-commerce

The Next SEO: Voice Search Optimization Many in the marketing realm assumed that voice SEO (allows users to speak into their device to acquire the information they seek as opposed to manually inputting a query into a search box) was simply a trend, not to be taken seriously, but as time progressed we’ve seen technologies such as Google Home/ Assistant, Siri, Cortana, and Amazons Alexa sink deeper into the lives of consumers. Since the inception of these technologies, terms such as, “Ok Google,” and “Hey Alexa!” have grown in popularity due to the expedited manner in which information can be acquired. According to Econsultancy, over 30% of website sessions will be conducted without the use of a screen by the year 2020. This means that […]