Instagram Stories: Best Practices and Strategies on Sharing Your Brand Story

instagram stories ideas for marketing

It’s barely been a year since Instagram released Instagram Stories, “a [new] feature that lets you share all the moments of your day, not just the ones you want to keep on your profile.” With 800 million active monthly users, Instagram’s introduction of stories was a direct play against Snapchat’s nearly identical feature which allows posters to develop photo-based narratives of their days. Just months after Instagram Stories upended the social media status quo, there was evidence it was cutting into Snapchat’s bottom line, with more individuals using Instagram Stories than Snapchat had active users. The importance of this for marketers can’t be overstated as it demonstrates Instagram’s growth as a channel for continually updated content. But let’s not get ahead of ourselves, first, what […]

Understanding These 3 Stages In Your Customer’s Online Journey Will Lead You To More Sales

In case you haven’t noticed, there’s been a sea of change in the way people buy products and services. With the proliferation of marketing materials on the internet, buyers are no longer dependent on salespeople for information to aid in their buying decisions. Marketing teams and Sales teams who recognize this are transforming their sales strategy to an inbound approach where they tailor each interaction to the individual buyer’s context. An essential element of incorporating inbound principles to your sales process is understanding the buyer’s journey. The buyer’s journey is a three-step process: 1. The Awareness Stage During the Awareness stage, buyers identify a challenge they face or an opportunity they wish to pursue. It’s during this stage that they prioritize their challenge or goal. For […]

4 Important Video Marketing Trends for 2017

In the past, content marketing consisted primarily of textual content, and that was sufficient for a while. Then incorporating still images became important to keep things interesting. In the past few years, consumers have made video the tool of choice for visual content. In today’s world, marketers must make a shift to even more video content if they wish to stay relevant. Here are 4 video marketing trends to help guide your strategy in 2017: 1. The most effective videos will be silent-friendly. While there are some who still watch video with the sound turned up, most actually prefer silent video. In fact, according to Digiday, 85 percent of video viewers prefer to watch with the sound turned down. Does that mean your videos should be completely […]

14 Digital Marketing Metrics Your Company Should be Measuring

When your company launches its next digital marketing campaign, how will you know if it was a success? Without tracking certain digital marketing metrics, your team could miss key information about your customers and the strategies you’ve implemented. When you pull a report, you may realize you have access to a ton of data, but how can you tell which data may be the most meaningful? If you are one of the 50 million companies using Google Analytics, we’ve got 14 digital metrics you should consider measuring. Even if you are using another tool to measure your web traffic, you’ll want to make sure you search for the data below. Top Digital Marketing Metrics 1. Overall Site Traffic This metric isn’t just about how many […]

4 Powerful, Low-Cost Online Advertising Strategies For Local Businesses

Being able to market your business on a local basis has become easier in the age of Google helping businesses become easier found. Maybe you haven’t planned a strategy or already delved into using localized advertising tools like Google AdWords. If not, you may find it tougher to stay competitive when competition among local businesses is fiercer than ever. The fact is, it’s more than just Google helping with online local advertising and marketing. The pay per click online advertising model has become a more diffuse system giving you loads of options, often costing less than traditional ads on television, newspapers, or magazines. Digital advertising is already exceeding TV ads for the first time, according to a 2016 report by eMarketer. According to the report, by […]