14 Digital Marketing Metrics Your Company Should be Measuring

When your company launches its next digital marketing campaign, how will you know if it was a success? Without tracking certain digital marketing metrics, your team could miss key information about your customers and the strategies you’ve implemented. When you pull a report, you may realize you have access to a ton of data, but how can you tell which data may be the most meaningful? If you are one of the 50 million companies using Google Analytics, we’ve got 14 digital metrics you should consider measuring. Even if you are using another tool to measure your web traffic, you’ll want to make sure you search for the data below. Top Digital Marketing Metrics 1. Overall Site Traffic This metric isn’t just about how many […]

4 Powerful, Low-Cost Online Advertising Strategies For Local Businesses

Being able to market your business on a local basis has become easier in the age of Google helping businesses become easier found. Maybe you haven’t planned a strategy or already delved into using localized advertising tools like Google AdWords. If not, you may find it tougher to stay competitive when competition among local businesses is fiercer than ever. The fact is, it’s more than just Google helping with online local advertising and marketing. The pay per click online advertising model has become a more diffuse system giving you loads of options, often costing less than traditional ads on television, newspapers, or magazines. Digital advertising is already exceeding TV ads for the first time, according to a 2016 report by eMarketer. According to the report, by […]

How To Achieve Lower CPC for Facebook Ads: 3 Must-Know Tricks

Facebook advertising a must these days, but paying through the nose for it is still optional.  Here are three tricks you need to know to achieve lower cost per click (CPC) for Facebook ads. 1. Use a close-up shot of a person Click-through rate (CTR) can change by as much as 70% depending on the image used. By increasing the click-through rate, the cost per click goes down to virtually nothing. So what kind of image is best to use? A dreamy landscape, a heart-warming animal, a cute cartoon, or a memorable logo? Actually, the most effective images incorporate a person, ideally a close shot of the person’s face. Even the most faceless corporate entities can and do achieve success with this strategy, for example, Progressive […]

Getting Real Results from Your Digital Marketing Campaign (Part 3) – Two Powerful Goals

Over the past couple of months we’ve shared a series of articles on how to run successful and powerful digital marketing campaigns that can get you results. If this is your first time reading our series, take a look at Part 1 and Part 2. In this article, we’ll drill down into two measurable goals that will enable you to focus on specific actions. These actions will deliver results that will grow your business. Goal Type #1: Increased Sales This is the purpose behind your marketing – to grow your revenue. Set sales goals so you can focus on measuring where your orders come from, and if those market sectors are meeting, exceeding or falling below expectations. When you know that, you can realign as needed. […]

How Much Should Your Marketing Budget Be To Deliver The Ideal ROI?

marketing roi

There are a number of ways to look at a marketing budget and its size, because there is no single way, no one-size-fits all. These market survey results act as a very useful guideline, so business owners and their CMO’s can see what other businesses like theirs are doing, and whether they should simply follow suit or use the stats as one of the factors to take into account when setting and reviewing their own marketing budget. Every company sets a budget. Successful ones set the right budget in terms of dollars to spend, spend those dollars in the right areas, and they review the spend to make sure they continue to get the right ROI. It is always valuable to remember that a company’s […]