4 Important Video Marketing Trends for 2017

In the past, content marketing consisted primarily of textual content, and that was sufficient for a while. Then incorporating still images became important to keep things interesting. In the past few years, consumers have made video the tool of choice for visual content. In today’s world, marketers must make a shift to even more video content if they wish to stay relevant. Here are 4 video marketing trends to help guide your strategy in 2017: 1. The most effective videos will be silent-friendly. While there are some who still watch video with the sound turned up, most actually prefer silent video. In fact, according to Digiday, 85 percent of video viewers prefer to watch with the sound turned down. Does that mean your videos should be completely […]

14 Digital Marketing Metrics Your Company Should be Measuring

When your company launches its next digital marketing campaign, how will you know if it was a success? Without tracking certain digital marketing metrics, your team could miss key information about your customers and the strategies you’ve implemented. When you pull a report, you may realize you have access to a ton of data, but how can you tell which data may be the most meaningful? If you are one of the 50 million companies using Google Analytics, we’ve got 14 digital metrics you should consider measuring. Even if you are using another tool to measure your web traffic, you’ll want to make sure you search for the data below. Top Digital Marketing Metrics 1. Overall Site Traffic This metric isn’t just about how many […]

4 Powerful, Low-Cost Online Advertising Strategies For Local Businesses

Being able to market your business on a local basis has become easier in the age of Google helping businesses become easier found. Maybe you haven’t planned a strategy or already delved into using localized advertising tools like Google AdWords. If not, you may find it tougher to stay competitive when competition among local businesses is fiercer than ever. The fact is, it’s more than just Google helping with online local advertising and marketing. The pay per click online advertising model has become a more diffuse system giving you loads of options, often costing less than traditional ads on television, newspapers, or magazines. Digital advertising is already exceeding TV ads for the first time, according to a 2016 report by eMarketer. According to the report, by […]

How To Achieve Lower CPC for Facebook Ads: 3 Must-Know Tricks

Facebook advertising a must these days, but paying through the nose for it is still optional.  Here are three tricks you need to know to achieve lower cost per click (CPC) for Facebook ads. 1. Use a close-up shot of a person Click-through rate (CTR) can change by as much as 70% depending on the image used. By increasing the click-through rate, the cost per click goes down to virtually nothing. So what kind of image is best to use? A dreamy landscape, a heart-warming animal, a cute cartoon, or a memorable logo? Actually, the most effective images incorporate a person, ideally a close shot of the person’s face. Even the most faceless corporate entities can and do achieve success with this strategy, for example, Progressive […]

Getting Real Results from Your Digital Marketing Campaign (Part 3) – Two Powerful Goals

Over the past couple of months we’ve shared a series of articles on how to run successful and powerful digital marketing campaigns that can get you results. If this is your first time reading our series, take a look at Part 1 and Part 2. In this article, we’ll drill down into two measurable goals that will enable you to focus on specific actions. These actions will deliver results that will grow your business. Goal Type #1: Increased Sales This is the purpose behind your marketing – to grow your revenue. Set sales goals so you can focus on measuring where your orders come from, and if those market sectors are meeting, exceeding or falling below expectations. When you know that, you can realign as needed. […]