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marketing roi

How Much Should Your Marketing Budget Be To Deliver The Ideal ROI?

There are a number of ways to look at a marketing budget and its size, because there is no single way, no one-size-fits all. These market survey results act as a very useful guideline, so business owners and their CMO’s can see what other businesses like theirs are doing, and whether they should...
Digital Marketing Budget

How To Categorize Your Marketing Budget

The greatest return on the investments you make in your company is to market effectively. Effective marketing, done properly can deliver powerful results across your business. You attract the right types of customers or leads. You sell more easily. And you give yourself the opportunity to create...

Should I Hire a Marketing Agency or Freelancer?

Who cares? OK, now that I have your attention let's look at that question scientifically. You care! You have to make the right decision when it comes to how and when to hire an agency vs. freelancer. A decision that is right for you because that's the acid test - your decision must be right for...
defining target audience

3 Marketing Musts for Defining Your Target Audience

We are living in a fast-paced digital age. Meaning that now, more than ever, businesses must market cross-market across various platforms in order to reach their target audience. Maintaining a website, posting blog articles, and being active across social media platforms is important, but it...