On this episode of What The Finance presented by Wela, Matt and Eddie explore the business behind social media with Sonja Crystal Williams, one of the founders of Go Getter Marketing Group. Sonja gives her thoughts on why it is that companies need social media and which is her favorite. Hint – it’s not Facebook… Then the guys ask the question that any entrepreneur needs to know… what should a business do when first setting up their social media channels? Apparently it’s all about the purpose behind the channel, and Sonja says to not just give the social media to an intern. Read the original article here.
After giving great tips at the Multi-Channel Marketing panel at the Digital Summit in Atlanta, our team gave a full presentation at the Internet Summit in Raleigh. Our Co-Founder and Director of Marketing, Sonja Crystal Williams, gave the 30-minute presentation at a conference of over 3,000 attendees. So what is multi-channel marketing anyway? A great definition by SAS says it’s: The practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. – and enabling customers to take action in response – preferably to buy your product or service – using the channel of their choice. In the most simplistic terms, multichannel marketing is all about choice. In the presentation, […]
The Digital Summit is an annual, premier event where Atlanta’s digital marketing community converges to share best practices and ideas. Our Co-Founder, Sonja Crystal Williams, recently sat on several panels as an expert digital marketer to share her insights during several break-out sessions. If you’re in Atlanta, be sure to catch this session on May 21st and tweet us to join our live digital marketing discussion that day.
The team at Go Getter Marketing Group had the fortunate experience of attending Opening Bell activities at the New York Stock Exchange. Along with Harlem Fine Arts Show Executives, our team visited the New York Stock Exchange (NYSE) to commemorate Black History Month and Opening Night of the 4TH Annual Harlem Fine Arts Show. To mark the occasion, Dion Clarke, Founder of the Harlem Arts Show rung the NYSE Opening Bell. Watch the video below (our team is near the two ends of the group)