3 Marketing Musts for Defining Your Target Audience

defining target audience

We are living in a fast-paced digital age. Meaning that now, more than ever, businesses must market cross-market across various platforms in order to reach their target audience. Maintaining a website, posting blog articles, and being active across social media platforms is important, but it doesn’t go far enough. How can a businesses reach potential clients in a way that feels tangible, in the age of the intangible? The answer lies in buyer personas and audience building. Defining Your Audience The Right Way Raise your voice. Successful marketers know that a well-crafted brand voice is essential. Building a voice that is consistent and easily understood by your target audience allows for increased user interaction, leading to greater visibility and traffic. All of this, of course, leads to eventual increase in […]

5 Quick Steps to Building An Audience That Connects With Your Brand

How is it that well-known brands like Apple and Coca-Cola continue to dominate when it comes to branding? These businesses have achieved something remarkable; their customers are not just customers, they’re fans, ready to sing the praises of the companies they love. But, getting to that point may not be as simple as it sounds. Before these major brands got to that point, they each embarked in a process of audience building that put them in a position to connect with their customers in a more deep and meaningful way. One of the best things you can do for your brand is stop and assess if you truly know your audience. You can start right away by developing buyer personas, or customer profiles, and then building and […]