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defining target audience

3 Marketing Musts for Defining Your Target Audience

We are living in a fast-paced digital age. Meaning that now, more than ever, businesses must market cross-market across various platforms in order to reach their target audience. Maintaining a website, posting blog articles, and being active across social media platforms is important, but it...

Getting Real Results from Your Digital Marketing Campaign (Part 1)

Businesses grow because they succeed in a few critical areas. Three of those areas for any business is that they: Sell in greater quantities, or with greater frequency, to existing customers and clients Sell to new customers and clients Sell additional products and services to existing and...

How To Market Yourself as a Thought Leader In Your Industry

As you market your business and excel during your growth or maturity cycle, one of the best things you can do for your personal brand is begin to position yourself as a thought leader. Being a thought leader these days puts you in a position where you can be considered a local, national, or...

3 benefits to using Dropbox for Small Biz

Dropbox is a worthwhile program for anyone, but it is especially valuable to small businesses for both organizational and marketing purposes. Dropbox is a file hosting service that allows users to share and store data—mostly programs and folders—over the web. This comes in handy for a...

The Power of a Communication Plan

Creating a communication plan for your business can be a very big deal.  It gives you the opportunity to organize your thoughts and approaches to obtaining new business on paper.  To be more precise, a communication plan is your written strategy for spoken, written, and electronic communication...