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defining target audience

3 Marketing Musts for Defining Your Target Audience

We are living in a fast-paced digital age. Meaning that now, more than ever, businesses must market cross-market across various platforms in order to reach their target audience. Maintaining a website, posting blog articles, and being active across social media platforms is important, but it...

Getting Real Results from Your Digital Marketing Campaign (Part 1)

Businesses grow because they succeed in a few critical areas. Three of those areas for any business is that they: Sell in greater quantities, or with greater frequency, to existing customers and clients Sell to new customers and clients Sell additional products and services to existing and...

5 Quick Steps to Building An Audience That Connects With Your Brand

How is it that well-known brands like Apple and Coca-Cola continue to dominate when it comes to branding? These businesses have achieved something remarkable; their customers are not just customers, they're fans, ready to sing the praises of the companies they love. But, getting to that point may...
micro-moments in digital marketing

How Micro-Moments Are Changing The Way We Approach Online and Mobile Marketing

What's the one common denominator among most consumers in 2016, aside from the fact that they all use oxygen? They all have smartphones. That's why mobile marketing continues to rank as a rapidly growing online marketing trend. Smart marketers are discovering that a key element of mobile marketing...
content marketing preparation

4 Ways to Build Your Brand With Content Marketing

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. If you are not among the 90% of companies marketing with online content, then it's time to make a strategic plan to do it. It's not enough to ask an intern to gussy up a few product descriptions...