Instagram Stories: Best Practices and Strategies on Sharing Your Brand Story

instagram stories ideas for marketing

It’s barely been a year since Instagram released Instagram Stories, “a [new] feature that lets you share all the moments of your day, not just the ones you want to keep on your profile.” With 800 million active monthly users, Instagram’s introduction of stories was a direct play against Snapchat’s nearly identical feature which allows posters to develop photo-based narratives of their days. Just months after Instagram Stories upended the social media status quo, there was evidence it was cutting into Snapchat’s bottom line, with more individuals using Instagram Stories than Snapchat had active users. The importance of this for marketers can’t be overstated as it demonstrates Instagram’s growth as a channel for continually updated content. But let’s not get ahead of ourselves, first, what […]

3 Marketing Musts for Defining Your Target Audience

defining target audience

We are living in a fast-paced digital age. Meaning that now, more than ever, businesses must market cross-market across various platforms in order to reach their target audience. Maintaining a website, posting blog articles, and being active across social media platforms is important, but it doesn’t go far enough. How can a businesses reach potential clients in a way that feels tangible, in the age of the intangible? The answer lies in buyer personas and audience building. Defining Your Audience The Right Way Raise your voice. Successful marketers know that a well-crafted brand voice is essential. Building a voice that is consistent and easily understood by your target audience allows for increased user interaction, leading to greater visibility and traffic. All of this, of course, leads to eventual increase in […]

Getting Real Results from Your Digital Marketing Campaign (Part 1)

Businesses grow because they succeed in a few critical areas. Three of those areas for any business is that they: Sell in greater quantities, or with greater frequency, to existing customers and clients Sell to new customers and clients Sell additional products and services to existing and new customers and clients When a business wants to succeed in those areas it must market effectively. Successful businesses begin by getting the strategies for their digital marketing campaign in place. Once done, they can effectively work on their roll-out plan(s). After that, it is more about how clear they make their marketing message, how often the market gets the message, and how well the market receives the message. In this series of articles we will explore the essential […]

5 Quick Steps to Building An Audience That Connects With Your Brand

How is it that well-known brands like Apple and Coca-Cola continue to dominate when it comes to branding? These businesses have achieved something remarkable; their customers are not just customers, they’re fans, ready to sing the praises of the companies they love. But, getting to that point may not be as simple as it sounds. Before these major brands got to that point, they each embarked in a process of audience building that put them in a position to connect with their customers in a more deep and meaningful way. One of the best things you can do for your brand is stop and assess if you truly know your audience. You can start right away by developing buyer personas, or customer profiles, and then building and […]

How Micro-Moments Are Changing The Way We Approach Online and Mobile Marketing

micro-moments in digital marketing

What’s the one common denominator among most consumers in 2016, aside from the fact that they all use oxygen? They all have smartphones. That’s why mobile marketing continues to rank as a rapidly growing online marketing trend. Smart marketers are discovering that a key element of mobile marketing is the micro-moment.a So what exactly is this micro-moment? A micro-moment is an instant in time when consumers pursue a desire to discover, learn, do, watch, or buy something. In Google’s words, it happens when when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when people make a decision or act on their current preference. Micro-moments can fall into one of […]