3 Marketing Musts for Defining Your Target Audience

defining target audience

We are living in a fast-paced digital age. Meaning that now, more than ever, businesses must market cross-market across various platforms in order to reach their target audience. Maintaining a website, posting blog articles, and being active across social media platforms is important, but it doesn’t go far enough. How can a businesses reach potential clients in a way that feels tangible, in the age of the intangible? The answer lies in buyer personas and audience building. Defining Your Audience The Right Way Raise your voice. Successful marketers know that a well-crafted brand voice is essential. Building a voice that is consistent and easily understood by your target audience allows for increased user interaction, leading to greater visibility and traffic. All of this, of course, leads to eventual increase in […]

Getting Real Results from Your Digital Marketing Campaign (Part 1)

Businesses grow because they succeed in a few critical areas. Three of those areas for any business is that they: Sell in greater quantities, or with greater frequency, to existing customers and clients Sell to new customers and clients Sell additional products and services to existing and new customers and clients When a business wants to succeed in those areas it must market effectively. Successful businesses begin by getting the strategies for their digital marketing campaign in place. Once done, they can effectively work on their roll-out plan(s). After that, it is more about how clear they make their marketing message, how often the market gets the message, and how well the market receives the message. In this series of articles we will explore the essential […]

How Micro-Moments Are Changing The Way We Approach Online and Mobile Marketing

micro-moments in digital marketing

What’s the one common denominator among most consumers in 2016, aside from the fact that they all use oxygen? They all have smartphones. That’s why mobile marketing continues to rank as a rapidly growing online marketing trend. Smart marketers are discovering that a key element of mobile marketing is the micro-moment.a So what exactly is this micro-moment? A micro-moment is an instant in time when consumers pursue a desire to discover, learn, do, watch, or buy something. In Google’s words, it happens when when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when people make a decision or act on their current preference. Micro-moments can fall into one of […]

4 Ways to Build Your Brand With Content Marketing

content marketing preparation

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. If you are not among the 90% of companies marketing with online content, then it’s time to make a strategic plan to do it. It’s not enough to ask an intern to gussy up a few product descriptions and call it a blog. To be effective, content must be credible, engaging, and must funnel your audience towards purchase and brand loyalty. How can you ensure potential customers not only find your content but read, value, and interact with it? Here are four things you can do to make your posts stand out from the clutter. Improve Your Content Marketing Strategy 1. Use Numbers and Citations In an unsure world, statistics and citations […]