After giving great tips at the Multi-Channel Marketing panel at the Digital Summit in Atlanta, our team gave a full presentation at the Internet Summit in Raleigh.
Our Co-Founder and Director of Marketing, Sonja Crystal Williams, gave the 30-minute presentation at a conference of over 3,000 attendees.
So what is multi-channel marketing anyway? A great definition by SAS says it’s:
The practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. – and enabling customers to take action in response – preferably to buy your product or service – using the channel of their choice. In the most simplistic terms, multichannel marketing is all about choice.
In the presentation, Sonja gave several case studies on how small and large brands are using multi-channel marketing to reach their customers. Contact our team for more details on this presentation.