The Women Leading Digital Marketing

The digital marketing industry is flush with wonderful leadership diversity. From content to social media to analytics, many of the thought leaders and top marketers are queens in their own right. So, in recognition of Women’s History Month and for anyone in thirsty for some extra Respect Women Juice today, here are some of the most influential and trailblazing women in marketing that we follow:

 

Amy Porterfield 

Amy is the go-to person for digital marketing around selling digital products, like training courses and ways to grow your email list. She has a lot of free downloads that you can access that’ll help you get started, as well as a top-ranked podcast. You can hear more about what we like about Amy’s work in our thought leaders podcast!

Featured in:

  •       Forbes
  •       MSNBC
  •       Business Insider
  •       Entrepreneur
  •       Mashable

 

Ann Handley 

You’ve probably heard of Ann! A Wall Street Journal bestselling author, her books on digital marketing focus on content marketing and multimedia strategies. She is a LinkedIn influencer, as well as partner at MarketingProfs, a marketing and training company.

Featured in:

  •       Forbes
  •       NPR
  •       Entrepreneur
  •       Inc. Magazine
  •       Huffington Post
  •       Mashable

 

Bozoma Saint John 

Also from our thought leaders podcast, Bozoma is currently the chief marketing officer for Endeavor. Her past executive marketing roles boast companies like Pepsi, Uber, Ashley Stewart, Beats Music, and iTunes / Apple Music. She does many speaking events and videos with women and marketers in leadership, and has a fabulous social media presence.

Featured in:

  •       Business Insider
  •       Billboard Magazine
  •       Buzzfeed
  •       Fortune Magazine
  •       Fast Company Magazine

 

Mari Smith 

Mari is known as the queen of Facebook, specializing in social media and relationship marketing. She’s written two books on the subjects, and host numerous trainings through her consulting agency. Her presentations have graced both news outlets as well as many a stage in the marketing world, from HubSpot INBOUND to BBC.

Featured in:

  •   Shorty Awards (nominated: Social Media)
  •   Forbes Magazine
  •   Fast Company Magazine
  •   The New York Times
  •   Success Magazine
  •   The Wall Street Journal
  •   Inc. Magazine
  •   Fortune Magazine

 

Melanie Deziel 

Founder of StoryFuel, Melanie is a world-renowned expert in native advertising and branded content. She is a book author, presents as a keynote speaker all over the world, and has designed graduate-level marketing courses, as well as taught at universities herself. Some of her past executive marketing roles include companies like The New York Times, HuffPost, and Time Inc.

Featured in:

  •       OMMA Awards (won: Native Advertising Execution)
  •       Inc. Magazine
  •       Time Magazine

 

Nisha Chittal

Nisha—also mentioned in our digital thought leaders podcast—is currently the engagement editor for Vox, as well as a journalist, strategist, and editor. She has managed strategies at several media companies, including NBC News, MSNBC, and the Travel Channel. In her weekly newsletter or at speaking events, you will find her valuable insights about productivity, social media, and content.

Featured in:

  •       Forbes
  •       Huffington Post
  •       MSNBC
  •       Jezebel
  •       Medium

 

Olga Andrienko 

Specializing in conversion and relationship marketing, Olga is the Head of Global Marketing for SEMrush—a martech service we recently talked about in our keyword research podcast for Go Getter Marketing Group. In fact, she’s increased SEMrush’s social media engagement by 400%!

Featured in:

  •   Entrepreneur
  •   Medium

 

Pamela Vaughan 

Pamela is also a veteran of our thought leaders podcast. While she may not be as recognizable by name, but you absolutely know her work: Pamela is the principal marketing manager on HubSpot’s web strategy team. Her focus is in conversion rate optimization and conversion copywriting for HubSpot’s website, and she’s increased the organic search traffic and leads for HubSpot’s blog by more than 200%!

Featured in:

  •   HubSpot
  •   Medium

 

Pam Moore 

A powerhouse of social media and branding, Pam is an international keynote speaker, author, and CEO. Just some of the successful brands she’s worked with are: Redken, IBM, Chic-Fil-A, HP, Sony, and Re/Max. Her podcast has 100,000 downloads a month and a booming blog, as well.

Featured in:

  •       Forbes
  •       Inc. Magazine
  •       Entrepreneur
  •       Huffington Post

 

Purna Virji

Senior Manager of Global Management at Microsoft, Purna is all about pay-per-click, search engine optimization, and content marketing. She regularly speaks at conferences around the globe, as well as writing for Search Engine Land and Marketing Land. Her specialties also include artificial intelligence and the future of digital marketing.

Featured in:

  •   Medium
  •   HubSpot

 

Samantha Kelly 

Known as the “Tweeting Goddess,” Sam is a social media strategist, international speaker, author, and trainer. She also founded the Women’s Inspire Network, which is a network of businesswomen and female entrepreneurs to connect, seek guidance, and support one another. The organization not only has a regular blog and podcast, but hosts annual events in Ireland.

Featured in:

  •       Forbes
  •       Medium

 

Tyrona Heath 

Ty is an inbound marketing specialist who leads the Agency & Partner Education for LinkedIn, and in the past managed product education for Google Adwords. She’s authored and co-authored two books and is keynote speaker for educational talks around the world. She even co-founded LinkedIn’s annual TransformHER conference for women of color in technology.

Featured in:

  •   Medium
  •   HubSpot
  •   Forbes
  •   Refinery29

 

These amazing marketers are in no way the complete list of influential women leading the digital marketing industry, nor are they listed in order of importance. What they are, however, are innovative and intelligent voices empowering other women. Not only in the marketing field, but girl-bosses in all businesses. Who are some of the most-watched women leading your industry? Let’s celebrate them together!

For more resources and thoughts on digital marketing, follow us on social media. You can also listen to our 10 Minute Marketing podcast and read more of our blogs, as well as view our digital marketing training calendar. If you have any questions, topic suggestions, or consultation requests then please contact us.

 

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