3 Marketing Musts for Defining Your Target Audience

defining target audience

We are living in a fast-paced digital age. Meaning that now, more than ever, businesses must market cross-market across various platforms in order to reach their target audience. Maintaining a website, posting blog articles, and being active across social media platforms is important, but it doesn’t go far enough. How can a businesses reach potential clients in a way that feels tangible, in the age of the intangible? The answer lies in buyer personas and audience building.

Defining Your Audience The Right Way

Raise your voice. Successful marketers know that a well-crafted brand voice is essential. Building a voice that is consistent and easily understood by your target audience allows for increased user interaction, leading to greater visibility and traffic. All of this, of course, leads to eventual increase in sales and revenue for your business!

The first step in determining the voice of your brand is to define target audience. Who is your brand speaking to, and what kinds of key words do they respond well to? Once you know this, you can begin using these key words across marketing campaigns, social platforms, and in promotional materials. Eventually, your audience will start associating the voice you have built with your brand identity. A brand whose voice is relatable and easy to interact with for their audience will see quantifiable results in the forms of likes, shares, and increased traffic.

Interact with your clients (and competition). Platforms like Facebook, Instagram, and Twitter all center around user engagement and are completely free to use. Meaning that, when utilized properly, social media is free advertising. A successful marketing strategy centers around engaging the target audience and promoting user interaction.

When people see their friends on social media interacting with a company or product, they are more likely to look into that product for themselves! Interacting with other brands in your field can also broaden visibility. Follow your competitors on social media to get a feel for how their brand voice is working for them (or isn’t!). A few strategic likes can also help garner attention for your brand.

Consistency is key. In order for any of these tactics to work, one must consistently update across platforms at peak times for traffic. For instance, posting around lunch can yield greater visibility for many brands that are targeting consumers who work in offices, as people frequently check their social media while on break. In contrast, businesses that are marketing to teens might see increased traffic on weekend afternoons or in the evening. It is also important to maintain these channels daily. A silent social media presence doesn’t work, and eventually begins to see a drop in followers.

At Go Getter Marketing Group, we are thought leaders in all facets of branding, and are able to help you in defining audience and buyer personas. Contact us today to find out more about how we can ignite your brand voice and engage your audience.